Danielle Burriesci is a graphic design manager and illustrator based in New York City and New Jersey.
A selection of work done between 2018-2025
Designed the packaging and developed the Visual Identity System for Pepsi’s newest functional beverage, Pepsi Prebiotic. Created a fresh, approachable look that communicates innovation while staying true to the brand’s bold DNA.
Art Direction & Design: Danielle Burriesci, Leslie Park, Kailyn DiBianco, Yenny Shim, Stephanie FelicitaDuToit
Packaging Design: Danielle Burriesci
Pepsi Prebiotic
Designed the festive limited-edition Pepsi Gingerbread packaging, bringing playful holiday charm to the brand. Directed the creative for a standout social post starring Shaquille O’Neal, blending humor, seasonal spirit, and brand personality.
Packaging Design: Danielle Burriesci
Art Direction: Danielle Burriesci & David Schwen
Pepsi Gingerbread
Directed the visual identity for the Pepsi X Super Bowl LIX campaign, creating bold, cohesive designs that brought Pepsi energy mixed with New Orleans spirit to the biggest stage in sports.
Design & Art Direction: Danielle Burriesci & David Schwen
Experiential Design: Katie Tkacz
Illustration: Florian Schommer
Pepsi x Super Bowl LIX
Led the retail activation and key visual design for the Pepsi X Gladiator II collaboration, reimagining the brand’s iconic Gladiator commercial with bold, cinematic visuals that bridge nostalgia and new excitement.
Retail Design & Art Direction: Danielle Burriesci & David Schwen
Pepsi x Gladiator II Retail
Directed the visual identity for Pepsi’s Super Bowl LVIII presence, introducing the brand’s bold new identity to the vibrancy and neon glow of Las Vegas to create an electrifying, cohesive campaign across all touchpoints.
Design & Art Direction: Danielle Burriesci & David Schwen
3D Design: Ntropic
Pepsi x Super Bowl LVIII
Designed and illustrated a limited-edition Pepsi can series celebrating Hispanic Heritage Month, blending vibrant, culturally inspired artwork with the brand’s iconic style.
Packaging Design & Art Direction: Danielle Burriesci
Muévelo con Pepsi Campaign
Oversaw the rollout of updated Pepsi brand graphics across major sports stadiums in North America, delivering unified, high-impact visuals in large-scale, high-visibility environments.
Design & Art Direction: Danielle Burriesci
Experiential Design: Katie Tkacz
Pepsi x NA Sports Stadiums
Led the pack design refresh for TAZO’s PET ready-to-drink bottles, modernizing the look while preserving the brand’s bold, adventurous spirit. Developed a comprehensive Visual Identity System to ensure consistent application across all SKUs, from label layouts to color palettes, elevating shelf presence and brand recognition.
Packaging Design: Danielle Burriesci
VIS and Art Direction: Danielle Burriesci & Fumi James
TAZO Packaging Refresh
ABOUT
ABOUT
I’m a New York/New Jersey–based graphic design manager and illustrator, specializing in brand visual identity and packaging design. I’m currently part of the PepsiCo Design and Innovation team, supporting Pepsi North America.
I enjoy collaborating with talented people both within and beyond the design field, and I’m energized by fresh perspectives and challenging projects.
When I’m not designing, you’ll find me working with my hands—sculpting, embroidering, or woodworking. I also love spending time with my husband and our pup, Franklin, while we restore an 1800s Colonial house into a home.